I'm a content strategist, SEO specialist, and copywriter based in Springfield, Mo.
I create strategic marketing copy for websites, email campaigns, and ads, helping businesses across various industries connect with their audiences. By blending storytelling with data-driven insights, I craft content that not only resonates but also drives measurable results. My approach includes content audits, search engine optimization, and user research to ensure every piece of content is impactful and aligned with customer needs and business goals.
Services
Content Strategy
I specialize in conducting thorough content audits to assess everything from sitemap.xml and URL structure to performance metrics like traffic, keywords, and backlinks though the use of analytics platforms GA4 and Ahrefs. By evaluating content for alignment with search intent and SEO best practices, I ensure that every piece contributes to a site’s visibility and effectiveness. I also analyze site navigation and page structure to optimize user experience, making sure that visitors can easily find the information they need while boosting overall site performance.
SEO
I perform comprehensive SEO audits to assess on-page, local, technical, and content effectiveness, ensuring your website is fully optimized for search engines with tools such as SEMrush and Google Search Console. My on-page optimizations include internal linking, keyword-focused titles, clear heading structures, and engaging meta descriptions to enhance visibility and user engagement. I also optimize existing content through strategic keyword targeting, and build topic authority by creating topic clusters and producing blog content that strengthens EEAT (Expertise, Authoritativeness, and Trustworthiness).
Learn more about my approach to content writing here.
UX Copywriting
As a versatile content writer, I’ve crafted copy for a range of platforms, including new and existing websites, blogs, social posts, Google Ads, and marketing newsletters & segmented nurture campaigns. My process starts with understanding search intent and user behavior, using tools like SEMrush, Ask the People, and heatmapping software like CrazyEgg to gather insights. I also create and leverage detailed user personas to ensure the copy resonates with target audiences. This research helps me tailor content that aligns with user needs, improves engagement, and drives conversions, ensuring a seamless and effective experience across all touchpoints.
CMS Migration from & Brand Refresh:
Content Strategy, SEO, & Copywriting - Nothum Food Processing Systems
Content Strategy SEO Service Pages:
On Page Optimizations, Topic Clustering/Keyword Targeting, Blog Writing, Social Media Outreach - Mostly Serious
New Website Launch in Craft CMS:
Content Strategy, Copywriting, & Content Population - Alliance for Health Care Education
Email Marketing:
Monthly Newsletters & Seasonal Updates- Hall Accounting
Google Ads:
Persona Segmentation, Copy Optimization, & Keyword targeting - Hall Accounting
SEO Reporting:
Tracking KPIs in Traffic, Keyword Position, & Top Pages - CoxHealth
Coming Soon!
Brand Refresh & Copywriting:
Site Migration, UX Copywriting, & SEO Optimization for Little Sunshine's Playhouse©
Print Collateral:
Tour Packet & Tri-Fold Brochure for Little Sunshine's Playhouse©
SEO Enhancements:
SEO Optimization for the recently Launched Alliance for Healthcare Education Site, Including Backlinking, On-Page Updates, & Targeted Persona Topic Cluster Content
Custom Landing Pages:
Hall Accountinng's Google Ads Campaigns, Tailored to Targeted Personas
A Few Words from My Clients
Kelly Yust, Director of Marketing: Little Sunshine's Playhouse©
"[The new website] looks so good!! Thank you, Allyson! You're insanely good at what you do."
Autumn Scott,
(former) Marketing Manager: Great Game of Business
"Allyson Dale is a HubSpot CHAMP! She has helped us overcome many obstacles and has a deep understanding of how HubSpot works. She will be your go for any questions regarding HubSpot processes."
Let's Get to Work!
Looking for freelance content services from a seasoned copywriter with over 10 years of experience and a diverse background in digital marketing? Reach out with details about your project, and I'll provide you with a custom quote.
Springfield, MO