About Me.
I began my professional journey as a college English instructor, teaching creative writing, composition, and critical approaches to literature. After securing funding for a Ph.D. program, I considered relocating to Michigan to pursue it, but I chose to stay in Missouri to support my aging parents—a decision that shaped my next professional chapter.
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With a love for language and persuasion at my core, I pivoted into the dynamic world of digital content and marketing. Along the way, I pivoted to paralegalling to answer whether law school should be my next chapter. While this was a wonderful chapter where I learned a lot about research, organization, and grit, my interest truly rests where technology and human connection intertwine. I returned to my work in content strategy, SEO, and marketing to combine analytical thinking with creativity, building user-focused strategies that resonate and deliver results.
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Who am I in the workplace? A trusted collaborator and a problem-solver, the kind of person you want in the foxhole when challenges arise. I thrive on collaboration, strategic thinking, and the thrill of turning complex ideas into impactful content that connects.
Work Experience
2023-Present
Mostly Serious
Content Strategist | SEO Specialist
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Preparing marketing materials, including writing landing pages, marketing emails, social posts, and Google Ads
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Performing search engine optimization through keyword targeting, on-page optimization, and competitor research
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Developing persona-driven and user-focused writing for new and existing websites
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Supporting CMS set up and modifications by managing content population, redirects, and global settings for SEO
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Created content strategies according to user-personas, search intent, and user journeys
2022-2023
BigPxl
Digital Marketing Specialist
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Led inbound marketing objectives through persona development, email nurture campaigns, gated content creation, list segmentation, and lead scoring
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Developed sitemaps and wrote SEO optimized content for new websites, edited and migrated content, and performed pre-launch quality analysis
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Provided basic CRM management including contact list segmentation, workflow development, and tracking performance analytics
2020-2022
Jon Pitts Law Firm
Paralegal
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Wrote and edited a wide range of communications
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Conducted legal and medical research
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Maintained correspondence with clients, attorneys, doctors, and experts
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Set schedules and maintained calendars
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Balanced trust and operative accounts
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Drafted legal documents, including contracts, depositions, and affidavits
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Prepared and filed documents within the court system
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Copyedited site-wide materials to meet style guidelines
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Built and standardized webpages using WordPress
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Optimized content for SEO and readability
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Conducted keyword research and SEO optimized on page elements
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Developed new site content and prepared press releases
2014-2019
Ozarks Community College
Web Content Editor