My Work
With over 10 years of experience in content strategy, SEO, and digital marketing, I’ve had the privilege of working on a diverse range of projects across industries. From content migration and SEO enhancements to email marketing and Google Ads campaigns, my work is driven by results and a deep understanding of user needs. Below are some of the projects I’ve had the opportunity to contribute to, each demonstrating my commitment to delivering measurable success and driving growth for my clients
Content Strategy, SEO, &. Copywriting | Nothum Food Industries
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I collaborated with development and design teams to migrate Nothum Food Processing System's website to Craft CMS. My role included copywriting for 20 pages of content to establish a consistent voice and tone across the site.
My work also included optimizing SEO and ensuring all copy was aligned with user needs. As a result, within six months, key metrics such as contact page views increased by 60%, with 9% of users landing on this page converting via form fill.
SEO Optimizations, Blogging, Social Posts | Mostly Serious
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I collaborated with Mostly Serious to optimize their SEO service page, focusing on on-page optimizations, topic clusters, and targeted keyword researched. I increased local SEO keywords by adding NAP information to the site's footer. These improvements, along with producing related blogs, connecting pages through internal links, and refining headings, let to significant SEO gains despite the relatively minimal lift.
I also created additional SEO-focused blogs to further strengthen our existing content, and created accompanying social posts (Google Business Profile, Facebook, Instagram, & LinkedIn) to boost visibility. As a result, the number of targeted SEO keywords increased by 116%, with a key blog now ranking amongst Mostly Serious' top ten pages since it's publishing. Traffic to the SEO service page increased by 286% (controlling for paid traffic), contributing to overall site performance growth.
Digital Marketing | Hall Accouting
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I initially took over Hall Accounting's monthly newsletters and seasonal email campaigns, achieving a consistent open rate of 50%.
Building on this success. I took charge of their Google Ads campaign, focusing on keyword targeting and copy optimizations for the segmented personas. Within six months we've launched two additional campaigns and increased conversions from 1.3% to 4.5%. To further enhance the campaign's. performance, we are now creating custom landing pages to capitalize on the our 4.1% conversion rate of our most-clicked keywords
SEO Reporting & Analytics | CoxHealth
As part of my work with CoxHealth, the largest healthcare system in our region, I track key metrics bi-monthy to provide SEO research to support internal teams in crafting and executing their strategies. I monitor KPIs such as traffic, keyword positions, and top-performing pages, providing insights to optimize ongoing efforts.
During my work I've also identified technical issues such as data duplications for more accurate reporting and redirected key pages 404ing after the website's recent UX refresh and migration to Craft CMS due to issues caused by change's to the site's domain structure.
